Dear Jenna,
Thank you for contacting Brand's Best Friend and trusting us to provide you with our services.
Brand’s Best Friend (“BBF”), a family-run business for over 10 years, is an authority on major e-commerce platforms who has helped dozens of pet brands in multiple categories achieve lasting success.
The landscape of online shopping continues to dramatically evolve and reach new heights. Developing a comprehensive e-commerce strategy has never been more critical to a brand’s success.
We look forward to working with you!
About Us
A group of passionate pet lovers
At BBF, we separate ourselves from other agencies and sellers with our core principles of transparency, integrity, and true partnership. By combining these core principles with our extensive pet industry knowledge, BBF has developed a unique ability to elevate brands and grow their e-commerce sales.
Implementing BBF’s proven strategy, each brand shall see their brand’s online presence and omnichannel strategy reach its full potential.
"Brand's Best Friend isn't just a seller.
They are a true partner."
- Josh Silvia |Senior Director of E-commerce | Primal Pet Group
Offered Services
Amazon | Chewy | Walmart
- Account Management
- Operations
- Brand Management
- Content
- Marketing & Advertising
- Transparent & Comprehensive Reporting
- Product Development
- Consulting
- Profitability Analysis
We have been working with amazing pet brands for over thirty years.
We're ready to work with you in the capacity that best suits your business. Whether that means engaging with us on one or all of our offered services, let's work together to customize a plan that works best for your team. Below is a summary of recommended services based on our conversations thus far.
We Manage Your Multi-Channel Strategy
Objective
The objective is to ensure all online shoppers are aware of your brand and well informed of your product benefits and brand values. We will implement a strategy that will achieve the greatest growth opportunity that exists in today’s marketplaces while optimizing profit.
Together, we shall:
- Implement a comprehensive e-commerce strategy
- Create compelling and informative content
- Increase traffic and conversion
- Grow revenue
- Maximize profitability
- Create an excellent customer experience
AMAZON MANAGEMENT
Brand's Best Friend will manage listings for the brand to achieve unified and cohesive branding.
“Brand’s Best Friend has a keen eye on the pet industry, and has grown our brand to tremendous heights.”
- Paul Ducato, National Sales Director | Canine Butcher Shop
Subscription Service
Brand Registry
Speed to Shelf
Speed to Consumer
Catalog Offering
Pricing Control
Packaging & Pricing Optimization
Customer Service
First-Party Data & Analytics
Account Management
Brand's Best Friend will work with you to conduct a thorough analysis of each product in the brand’s catalog to determine the best go-to-market strategy for each platform.
1P Sell to Vendor
Sell products directly to Amazon and Chewy as a supplier, rather than through a third-party marketplace.
Brand’s Best Friend Provides Support with:
- Advertising strategy & execution
- Content
- Listing optimization
- Negotiation with account rep
- Consulting
2P Sell to Consumer
Sell products directly to customers on Amazon and Walmart’s marketplace. Retain control over pricing, inventory management, and product listings.
Brand’s Best Friend Provides Support with:
- Monitor inventory levels
- Develop forecasting based upon demand and lead times
- Create, submit, and track POs using BBF’s proprietary inventory management system
- Manage and assist with all inbound shipments and freight to fulfillment centers
- Instruct pick, pack, prep, and shipping to platform specifications
3P Sell to Us
Hit the easy button while maintaining control. Utilize our Top 1% Amazon and Walmart Selling Account to streamline the process. Our skilled warehouse team will prep, pack, and ship to the appropriate warehouses based on the latest guidelines. This model also lends itself to other benefits such as access to platform account reps, fee mitigation, and more.
Brand’s Best Friend Provides Support with:
- Pricing
- Monitor and optimize inventory levels
- Develop forecasting based upon demand and lead times
- Create, submit, and track POs using BBF’s proprietary inventory management system
- Manage and assist with all inbound shipments and freight to fulfillment centers
- Instruct pick, pack, prep, and shipping to platform specifications
Operations
To ensure the highest-level customer satisfaction and account performance. The BBF operations team will manage the following account activities:
- Inventory Management (if 2P)
- Customer support and communication
- Listing status changes
- Account health monitoring and support
- Product lifecycle support, reducing customer returns & increasing customer satisfaction
- Billback reconciliation – 3rd party software
Brand Management
To achieve lasting success, BBF will optimize and renovate your e-commerce brand presence to grow brand awareness, drive customer consideration, increase conversions, build brand loyalty, and protect your brand.
Brand Health
Starting with an audit, BBF performs thorough analysis of your brand.
Brand Building
BBF consults, creates, and optimizes all creatives with compelling titles, descriptions, images (sample), videos, A+ content and Brand Store.
Brand Sales
Driving sales is the #1 priority. Armed with analytics and intelligence (such as A/B testing, repeat purchase analytics, and advertising KPIs), BBF iterates and refines your brand strategy to propel growth.
Customer Sentiment Analysis
BBF analyzes listings issues, poor customer reviews/experiences, publicly posted Q&As to ensure content addresses any areas of weakness or gaps in communication with consumers.
Content
Step 1
Listing Optimization
- Product Name (Title)
- Optimize with proper product description and most relevant category keywords.
- Images
- Replace or enhance existing images with key product benefits and differentiators that appeal to the consumer and align with Amazon's algorithm, emotional messages and visuals that deeply connect with consumers, comparison charts, product first images, concise messaging, lifestyle images, directions for use and maintenance, and universal branding.
- Videos
- Add brand and/or product specific videos in all applicable PDP (Product Detail Page) locations.
- Variation Grouping
- Create parent/child variations of naturally grouped products to combine product reviews, improve the Best Seller Rank (BSR), and ensure shoppers have a clear understanding of what products are available and related.
- Pricing
- Move all products to iMAP or desired price points.
- Bullet Points
- Optimize bullet points with key product/brand benefits and differentiators.
- Badges
- Enroll brand into applicable programs.
Step 2
A+ Content
Enhance and add A+ Content (Basic, then Premium) for all listings to share your brand story and upsell/cross sell product portfolio.
Move to an image-first approach with less basic text, while still injecting keywords.
Step 3
Store
Optimize your store to highlight the brand’s key values, benefits, upsell/cross-sell product offering.
Your Amazon Store functions as your own website within the Amazon platform where your consumers can browse and purchase all of your product offerings. When a consumer is shopping in your Store, they cannot be solicited by ads from competitor brands.
Step 4
Posts
Add Instagram-like posts, videos, and competitor product pages to draw new customers.
Add blog-like posts to your brand’s store to share topics, stories, and information passionate to your brand.
Step 5
Creator Connections, Live
Launch strategic products into influencer-like Creator Connections to increase foot traffic from outside online efforts (if eligible).
Create live streams with your content or collaborate with platform produced live streams.
Graphic Design
Package (Optional)
Includes a comprehensive e-commerce graphic design and copy writing package with the following phases:
- Listing Optimization
- Carousel Images
- A+ Content
- Amazon Store
- Storyboarding and design process with multiple rounds of edits
- Customized content for other variations
- Uploading to platform
- All content created is owned by you and may be uploaded or used on any platform the brand chooses
Additional fees based on scope of work
Marketing & Advertising
PPC | Ads/Promotions
To maximize growth potential and customer retention on the various e-commerce platforms, BBF will build a customized marketing and advertising strategy that best suits your brand’s goals and values.
Using Pacvue’s industry leading advertising software, we will manage advertising campaigns and provide comprehensive reporting on your brand’s performance, audience, Share of Voice (SOV), organic and paid share of shelf, and category intelligence.
- Create & manage pay-per-click (PPC) ad-campaigns, and DSP, including video and lifestyle image ads
- Provide competitor & category share of voice data
- Provide extensive reporting on every dollar spent
- Create promotional calendars, including Brand Tailored Promotions
- Enroll in Subscribe n’ Save Program
- Link your Social Media activity to Ads/Promotions
- Set up Brand Referral program if applicable, where your brand receives a kick back from off-channel marketing efforts driving traffic to Amazon (up to 10% of sales)
- Offer business pricing bulk purchases
- Brand is responsible for monthly advertising and promotional costs/budgets
Reporting
Using BBF’s proprietary data analytics and intelligence, we have curated an industry leading reporting and analytics system, driven by Microsoft’s Power BI and Amazon AWS if applicable.
Customizable and On-demand KPI reporting.
Extensive, legible data on inventory, sales, returns, advertising, marketing, and custom reports upon request.
Provide in-depth forecasting using BBF’s proprietary inventory management system.
Results
Delivering amazing results for clients across the country.
Check out some of the results we have generated for our clients below!
1,000%
Return on Marketing Investment ➚
86%
YoY Sales Growth ➚
135%
Increase in Revenue ➚
275%
Revenue Growth ➚
"With so much data in so many different areas, the data analysis is very useful information. We appreciate the feeling of partnership with Brand's Best Friend."
- Manning Exum | VP of Happy Jack
References
Josh Silvia
Senior Director, ECommerce
Primal Pet Group, LLC
401-575-3755
jsilvia@primalpetgroup.com
Jeff Stanek
CCO
Dave's Pet Food
207-576-2149
jeff@davespetfood.com
Kyle Wessels
Founding Partner
Canine Butcher Shop
630-248-0429
kwessels@qsfinc.com
Manning Exum
Vice President
Happy Jack, Inc
252-258-1607
mexum@happyjackinc.com
Rob Puma
President
Medi-Crunch
317-408-0292
robpuma@medicrunch.com
Price Plans
Clicking on the plan(s) will automatically calculate your totals.
Our team will then get in touch to discuss next steps - simple!
Check out the options below: